I start by creating strong relationships with my clients by proving that I believe in the company's long-run success and I’m here to reach it. Doing so from the beginning is key, building strong relationships will create a transparent work environment while clearly understanding the clients needs.
Am I designing for myself? Or for the end-users? Well, end-users it is and always will be. To get to the best user-centered solution, I significantly invest in user research. By doing so, I can identity how to approach the solution and users needs based on data.
Design’s more than just style, or usability. Through UX and UI I acquire and integrate the solution, branding, design, usability and function altogether to insure we go beyond what the user expects, and provide him with what he truly needs.
Once the product finalized, it’s tempting to deliver the solution right away. Before doing so, a crucial part exist in order to anticipate mistakes, pain points and bugs. I quickly prototype, test the solution with users and iterate based on their feedback/data until they and the stakeholders are confident of the result.